Casey Petersen
Experienced Digital Marketing Manager
FIND ME CaseyP@me.com | about.me/caseyp
PROFILE
An experienced, hands-on digital marketing expert accountable for leading the ‘big idea’ development, execution, and management of innovative, results-oriented, cross-channel digital marketing campaigns.
A passionate advocate for the end user who feels most at home as a champion in converging business and consumer needs when collaborating with teams on new media projects.
A tech-savvy, marketing professional with a proven track record in leading digital marketing and strategy for innovative brands, agencies and startups in the software, gaming, and social networking spaces.
EDUCATION
Bachelors of Business Administration, Marketing and Finance
University of Arkansas at Monticello, 1999 – 2003
SKILLS
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PROFESSIONAL ACCOMPLISHMENTS
- Entrepreneur Magazine – March 2011
- Wall Street Journal – May 2011
- Mashable.com – May 2011
- New York Times Blog (GigaOm.com) – 2011
- Advertising Age Top 10 Social Media Campaigns of 2010
- Murphy USA Blue Vase Award for Outstand Contribution – 2010
- American Express Financial Advisors Family Life and Security Award – 2005
EXPERIENCE
Murphy USA Senior Internet Business Specialist – November 2009 – November 2011
Responsible for internet and social media development and management. Develop strategy and implement ideas to the Murphy USA website, Facebook, and other social media and mobile platforms used to interact with customers and employees. Oversaw development of Mobile apps, with downloads now exceeding 180,000. Grew web traffic from 30,000 unique visitors and 90,000 pageviews to 195,000 unique visitors and 4.5 million pageviews in 18 months. Managed first mass retail adoption of a fully-integrated Location Based marketing campaign
Skin Sake Marketing Director – October 2007 – November 2009
Developed branding strategy for existing products. Developed and created marketing plan for 3
distinct product markets (direct institutional sales, retail athletic, and baby care retail). Managed performance and training for Sales Representatives. Transitioned company from an established sales / marketing strategy started by the owners, to a more customer-focused, PR-centric strategy, resulting in sales growth of 300% over 12 months, and online sales growth of over 1000%. Created and executed the company’s first online advertising and marketing plan, incorporating social networks, blogs, and a custom Facebook application for promotions. As the direct report to the Vice President, I managed home office operations, sales, staff and HR Departments.
Financial Advisor, Ameriprise Financial and Morgan Keegan – 2005 – 2007
Exercise market knowledge of investments, tax laws, and insurance in order to suggest financial alternatives to business firms and individuals that coordinated with both their short term and long term financial goals. Directly managed 14 sales representatives.
REFERENCES
Klout: +K in Marketing and Branding from @LizStrauss, leadership and marketing consultant, – “Because he ‘gets’ it – that people come first.”
Mike Schneider (@schneidermike) – Author, “Location Based Marketing for Dummies,” – “Thanks for being so innovative.”
John Kim, SVP of Global Products, Expedia; former SVP of Product Development for Pelago,
Makers of Whrrl – “Casey Petersen has the heart of a true marketer, and is one of the most innovative marketers I’ve ever met.”
